Your next chapter starts here. Build the strength to keep going.
Time for you. A clear plan forward. Training, nutrition and personal coaching for women 35+. Whether you’re continuing after the 5-Day Kickstart or joining for the first time, follow a structured programme with support to keep moving forward.
JOIN DEFINEHER →NZ$299 every four weeks · No fixed term · Cancel anytime
Read the membership terms and privacy policy before joining. Cancel before your next renewal; access continues through your paid period.
Less noise. A clear plan.
DefineHER helps you understand what matters, simplify the decisions and put it into practice with a progressive plan.
Start with DefineHER MOVE
Your first four weeks begin with MOVE, built to make training, nourishment and recovery feel clear and achievable. Strength, energy, confidence and body-composition goals all belong here.
Start where you are
Follow the structured DefineHER programme, with appropriate adjustments where needed.
Build capable strength
Bodyweight training to build movement confidence, with clear guidance and realistic sessions. Make room for time that belongs to you.
Make protein simple
Practical nutrition habits that support energy, muscle and recovery.
Know what comes next
Regular reviews, coaching and the next right step, without guesswork.
One membership that grows with you.
Begin with a structured 28-week pathway: MOVE, BUILD, BODY and STRONGHER. Continue with further progressive programmes afterwards, for as long as you remain a member.
Create your base
Build confidence, technique and consistent habits.
Build strength
Progressive training and capable muscle.
Shape change
Focused progress with sustainable habits.
Own your strength
Long-term capability and momentum.
Coaching for the whole picture
Weekly personal coaching to review your progress, work through challenges and give you clear direction for the week ahead.
- Weekly personal coaching review: complete your weekly check-in in the app and receive personalised feedback from your coach. See how your progress compares with previous weeks and your starting point, get guidance on any challenges you’ve raised, and know what to focus on next.
- Training that evolves through structured DefineHER programmes, with appropriate adjustments where needed
- Nutrition made simple with practical, real-life guidance
- Direct coaching support when you need clarity
- Progress tracking so you can see what is changing
- Everything in one place through the app
Your complete online coaching experience, beginning with four weeks of DefineHER MOVE.
START MY DEFINEHER JOURNEY →No fixed term · Cancel anytime
Read the membership terms and privacy policy before joining. Cancel before your next renewal; access continues through your paid period.
Built for women ready to move forward
This is for you if…
- You want strength, energy and capability, not punishment
- You are tired of piecing together conflicting advice
- You value clear structure and real coaching
- You want to make space for your own health and goals
- You are ready for consistent, sustainable progress
This may not be for you if…
- You want a crash diet or rapid-fix challenge
- You are looking for all-or-nothing rules
- You do not want coaching or accountability
- You are not ready to practise consistency over perfection
What you may want to know
Do I need to be fit before I begin?
No. MOVE is designed to meet you at your current level and help you build from there.
Is there a contract?
No. DefineHER is NZ$299 every four weeks with no fixed term, and you can cancel anytime.
Do I need equipment?
No equipment is needed for MOVE. For BUILD, you’ll need dumbbells or resistance bands. BODY and STRONGHER are best completed with access to a gym or a well-equipped home gym.
What happens after MOVE?
You continue through the DefineHER programme (BUILD, BODY and STRONGHER), based on your progress and goals.
Keep the momentum. Build the woman you are becoming.
DefineHER gives you the coaching and progression to make strength part of your life, whether you start with Kickstart or join directly.
JOIN DEFINEHER →NZ$299 every four weeks · Cancel anytime
Read the membership terms and privacy policy before joining. Cancel before your next renewal; access continues through your paid period.