Strong. Lean. CAPABLE.
Online training, nutrition and coaching for women 35+ to help you lose fat, build strength and feel confident in the body you’re in now.


Online training, nutrition and coaching for women 35+ to help you lose fat, build strength and feel confident in the body you’re in now.
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You’ve tried eating less, cutting carbs, doing more cardio and starting again every Monday.
But your body isn’t responding the way it used to. Your energy is lower, your progress has slowed and you’re wondering what you’re doing wrong.
The truth is, you’re not failing. Your body has changed. Your approach needs to change with it.
Forget complicated rules and quick fixes. DefineHER brings nutrition, training and coaching together through three simple principles designed to help women 35+ become stronger, healthier and more confident.
No extremes. No perfection.
Just a practical system built for real life.
01
Nourish Your Body
Prioritise protein.
Eat for energy.
Support your goals.
02
Train For Life
Build strength.
Improve fitness.
Feel capable.
03
Consistency Over Perfection
Build lasting habits.
Stay supported.
Keep moving forward.
01
Nourish Your Body
Prioritise protein.
Eat for energy.
Support your goals.
02
Train For Life
Build strength.
Improve fitness.
Feel capable.
03
Consistency Over Perfection
Build lasting habits.
Stay supported.
Keep moving forward.
The DefineHER Method gives you the principles.
The DefineHER Journey shows you exactly how to apply them.


Build confidence. Build consistency.
Your starting point. Simple, structured training to help you build confidence, establish consistency and learn the foundations. Ideal for beginners or anyone returning to exercise.
Build strength. Change your shape.
Progressive strength training with added resistance and more challenging workouts as your confidence and capability grow.
Build the body you've been dreaming of.
Structured gym programming focused on strength, body composition and sustainable progress.
Train for life.
The most advanced stage. Continue progressing with programming designed to keep you strong, healthy and capable for decades to come.
Every part of DefineHER works together to give you the training, nutrition, coaching and support needed to make lasting progress.
01

Weekly progress reviews
Your coach in your pocket.
Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.
02

Training that grows with you
Structured. Progressive. Purposeful.
Structured workouts progress with you as you move through each stage of the DefineHER Journey.
03

Nutrition made simple
Simple. sustainable and realistic.
Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.
01

Weekly progress reviews
Your coach in your pocket.
Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.
03

Nutrition made simple
Simple. sustainable and realistic.
Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.
04

Your coaching hub
Everything in one place.
Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.

Weekly progress reviews
Your coach in your pocket.
Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

Training that grows with you.
Structured. Progressive. Purposeful.
Structured workouts progress with you as you move through each stage of the DefineHER Journey.

Nutrition Made Simple
Simple, sustainable and realistic.
Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

Your coaching hub
Everything in one place.
Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.

Progress tracking
See your progress. Stay motivated.
Track your workouts, measurements, habits and milestones so you can see how far you've come.

Learn the why
Knowledge that empowers you.
Practical lessons that explain the science behind the DefineHER Method.
|
|
|
Every part of DefineHER works together to give you the training, nutrition, coaching and support needed to make lasting progress.
01

Weekly progress reviews
Your coach in your pocket.
Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.
02

Training that grows with you
Structured. Progressive. Purposeful.
Structured workouts progress with you as you move through each stage of the DefineHER Journey.
03

Nutrition made simple
Simple. sustainable and realistic.
Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.
01

Weekly progress reviews
Your coach in your pocket.
Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.
03

Nutrition made simple
Simple. sustainable and realistic.
Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.
04

Your coaching hub
Everything in one place.
Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.
Weekly progress reviews
Your coach in your pocket.
Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.
Training that grows with you.
Structured. Progressive. Purposeful.
Structured workouts progress with you as you move through each stage of the DefineHER Journey.
Nutrition Made Simple
Simple, sustainable and realistic.
Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.
Your coaching hub
Everything in one place.
Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.
Progress tracking
See your progress. Stay motivated.
Track your workouts, measurements, habits and milestones so you can see how far you've come.
Learn the why
Knowledge that empowers you.
Practical lessons that explain the science behind the DefineHER Method.
|
|
|
Every woman starts somewhere. These women stopped starting over and began building stronger, healthier lives.
Everything you need to train, eat well and feel your best, with expert coaching beside you every step.

Personalised feedback and support to keep you accountable and moving forward.

Your training is updated every four weeks so you can continue building strength and making progress.

Ask questions, receive guidance and know that you never have to figure everything out alone.

Access your workouts, nutrition guidance, progress tracking and coaching inside the DefineHER coaching app.

Personalised training programme
Simple nutrition guidance
Weekly progress reviews
New training phase every four weeks
DefineHER coaching app
Direct coach support
Private member community
Billed monthly. No fixed term. Cancel anytime.
Everything you need to train, eat well and feel your best, with expert coaching beside you every step.
Personalised feedback and support to keep you accountable and moving forward.
Your training is updated every four weeks so you can continue building strength and making progress.
Ask questions, receive guidance and know that you never have to figure everything out alone.
Access your workouts, nutrition guidance, progress tracking and coaching inside the DefineHER coaching app.

Personalised training programme
Simple nutrition guidance
Weekly progress reviews
New training phase every four weeks
DefineHER coaching app
Direct coach support
Private member community
Billed monthly. No fixed term. Cancel anytime.
Not ready to join DefineHER yet? No problem.
Enter your email and we’ll send this free, easy-to-read guide straight to your inbox. It explains why your body may feel different after 35 and the simple things you can start doing now.
Simple to understand
Clear explanations without complicated science or confusing jargon.
Practical and useful
Simple guidance you can begin using straight away.
100% free
No strings attached. Just helpful information and a clear place to begin.
Understand what is changing. Learn what helps. Know where to start.

And why this does not mean you are failing.

Including what approximately 30 grams of protein can look like.

And how it helps you remain strong, capable and confident.

A realistic approach you can continue even when life gets busy.

Clear actions you can begin using straight away.
No spam. Unsubscribe anytime.
Not ready to join DefineHER yet? No problem.
Enter your email and we’ll send this free, easy-to-read guide straight to your inbox. It explains why your body may feel different after 35 and the simple things you can start doing now.
Simple to understand
Clear explanations without complicated science or confusing jargon.
Practical and useful
Simple guidance you can begin using straight away.
100% free
No strings attached. Just helpful information and a clear place to begin.
Understand what is changing. Learn what helps. Know where to start.

And why this does not mean you are failing.

Including what approximately 30 grams of protein can look like.

And how it helps you remain strong, capable and confident.

A realistic approach you can continue even when life gets busy.

Clear actions you can begin using straight away.
No spam. Unsubscribe anytime.
Here are the answers to the questions women ask us most often about joining DefineHER.
Is DefineHER suitable for beginners?
Absolutely.
You’ll begin at a level that suits your current experience, confidence and fitness. Your training will progress as you become stronger and more capable.
How do the weekly progress reviews work?
Each week, your coach reviews your training, nutrition and progress.
You’ll receive personalised feedback and clear guidance so you always know what to focus on next.
Do I need a gym membership?
Not necessarily.
DefineHER includes options for training at home, with minimal equipment or in a gym. We’ll help you choose the right starting point for you.
What makes DefineHER different?
DefineHER isn’t simply a workout programme or meal plan.
It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.
Will I have to follow a strict meal plan?
No.
You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules —just simple guidance you can use in everyday life.
Is there a lock-in contract?
No.
Your membership is billed monthly with no fixed term. You can cancel at any time.
Here are the answers to the questions women ask us most often about joining DefineHER.
Is DefineHER suitable for beginners?
Absolutely.
You’ll begin at a level that suits your current experience, confidence and fitness. Your training will progress as you become stronger and more capable.
How do the weekly progress reviews work?
Each week, your coach reviews your training, nutrition and progress.
You’ll receive personalised feedback and clear guidance so you always know what to focus on next.
Do I need a gym membership?
Not necessarily.
DefineHER includes options for training at home, with minimal equipment or in a gym. We’ll help you choose the right starting point for you.
What makes DefineHER different?
DefineHER isn’t simply a workout programme or meal plan.
It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.
Will I have to follow a strict meal plan?
No.
You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules —just simple guidance you can use in everyday life.
Is there a lock-in contract?
No.
Your membership is billed monthly with no fixed term. You can cancel at any time.
Here are the answers to the questions women ask us most often about joining DefineHER.
Is DefineHER suitable for beginners?
Absolutely.
You’ll begin at a level that suits your current experience, confidence and fitness. Your training will progress as you become stronger and more capable.
How do the weekly progress reviews work?
Each week, your coach reviews your training, nutrition and progress.
You’ll receive personalised feedback and clear guidance so you always know what to focus on next.
Do I need a gym membership?
Not necessarily.
DefineHER includes options for training at home, with minimal equipment or in a gym. We’ll help you choose the right starting point for you.
What makes DefineHER different?
DefineHER isn’t simply a workout programme or meal plan.
It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.
Will I have to follow a strict meal plan?
No.
You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules—just simple guidance you can use in everyday life.
Is there a lock-in contract?
No.
Your membership is billed monthly with no fixed term. You can cancel at any time.
You can keep searching for another quick fix.
Or you can start building the strength, confidence and habits that will support you for life.
You don’t need to have everything figured out.
You only need to take the first step.
Billed monthly.
No fixed term.
Cancel anytime.
You can keep searching for another quick fix.
Or you can start building the strength, confidence and habits that will support you for life.
You don’t need to have everything figured out.
You only need to take the first step.
No fixed term. Cancel anytime.
You can keep searching for another quick fix.
Or you can start building the strength, confidence and habits that will support you for life.
You don’t need to have everything figured out.
You only need to take the first step.
Billed monthly.
No fixed term.
Cancel anytime.

Strong women aren't born. They're built.
Online training, nutrition and coaching for women 35+ who want to become stronger, healthier and more confident.
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