Strong. Lean. CAPABLE.

Online training, nutrition and coaching for women 35+ to help you lose fat, build strength and feel confident in the body you’re in now.

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Stay informed with our latest updates on yoga, wellness, and community news.

  • April 24, 2024

5 Simple Yoga Poses to Relieve Daily Stress

  • May 20, 2022

Morning vs Evening Yoga: Which Time is Best for You?

  • June 12, 2022

How Breathwork Can Transform Your Mind and Body

  • Dec 28, 2024

Beginner’s Guide: Building a Consistent Yoga Routine

WHY IT FEELS SO HARD

What if the problem isn't you?

You’ve tried eating less, cutting carbs, doing more cardio and starting again every Monday.

But your body isn’t responding the way it used to. Your energy is lower, your progress has slowed and you’re wondering what you’re doing wrong.

The truth is, you’re not failing. Your body has changed. Your approach needs to change with it.

YOU DON'T NEED MORE WILLPOWER.

YOU NEED A BETTER SYSTEM.

THE DEFINEHER METHOD

Three simple principles.

One approach built to last.

Forget complicated rules and quick fixes. DefineHER brings nutrition, training and coaching together through three simple principles designed to help women 35+ become stronger, healthier and more confident.

No extremes. No perfection.

Just a practical system built for real life.

01

FUEL

Nourish Your Body

Prioritise protein.
Eat for energy.
Support your goals.

02

train

Train For Life

Build strength.
Improve fitness.
Feel capable.

03

sustain

Consistency Over Perfection

Build lasting habits.
Stay supported.
Keep moving forward.

01

fuel

Nourish Your Body

Prioritise protein.
Eat for energy.
Support your goals.

02

train

Train For Life

Build strength.
Improve fitness.
Feel capable.

03

sustain

Consistency Over Perfection

Build lasting habits.
Stay supported.
Keep moving forward.

The DefineHER Method gives you the principles.

The DefineHER Journey shows you exactly how to apply them.

THE DEFINEHER JOURNEY

Every woman starts somewhere.

Every woman knows where she's going.

MOVE

Build confidence. Build consistency.

Your starting point. Simple, structured training to help you build confidence, establish consistency and learn the foundations. Ideal for beginners or anyone returning to exercise.

BUILD

Build strength. Change your shape.

Progressive strength training with added resistance and more challenging workouts as your confidence and capability grow.

BODY

Build the body you've been dreaming of.

Structured gym programming focused on strength, body composition and sustainable progress.

STRONGHER

Train for life.

The most advanced stage. Continue progressing with programming designed to keep you strong, healthy and capable for decades to come.

No more wondering what to do next.

Your next step will always be clear.

WHAT'S INCLUDED?

Everything you need to succeed. Nothing you don't.

Every part of DefineHER works together to give you the training, nutrition, coaching and support needed to make lasting progress.

01

coach

Weekly progress reviews

Your coach in your pocket.

Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

02

TRAIN

Training that grows with you

Structured. Progressive. Purposeful.

Structured workouts progress with you as you move through each stage of the DefineHER Journey.

03

NOURISH

Nutrition made simple

Simple. sustainable and realistic.

Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

01

coach

Weekly progress reviews

Your coach in your pocket.

Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

03

NOURISH

Nutrition made simple

Simple. sustainable and realistic.

Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

04

connect

Your coaching hub

Everything in one place.

Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.

01 - coach

Weekly progress reviews

Your coach in your pocket.

Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

02 - TRAIN

Training that grows with you.

Structured. Progressive. Purposeful.

Structured workouts progress with you as you move through each stage of the DefineHER Journey.

03 - NOURISH

Nutrition Made Simple

Simple, sustainable and realistic.

Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

04 - connect

Your coaching hub

Everything in one place.

Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.

05 - TRACK

Progress tracking

See your progress. Stay motivated.

Track your workouts, measurements, habits and milestones so you can see how far you've come.

06 -LEARN

Learn the why

Knowledge that empowers you.

Practical lessons that explain the science behind the DefineHER Method.

One membership. One complete system. Everything works together.

Your training.

|

Your nutrition.

|

Your coaching.

|

Your progress.

Training. Nutrition. Coaching. Progress.

WHAT'S INCLUDED?

Everything you need to succeed. Nothing you don't.

Every part of DefineHER works together to give you the training, nutrition, coaching and support needed to make lasting progress.

01

coach

Weekly progress reviews

Your coach in your pocket.

Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

02

TRAIN

Training that grows with you

Structured. Progressive. Purposeful.

Structured workouts progress with you as you move through each stage of the DefineHER Journey.

03

NOURISH

Nutrition made simple

Simple. sustainable and realistic.

Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

01

coach

Weekly progress reviews

Your coach in your pocket.

Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

03

NOURISH

Nutrition made simple

Simple. sustainable and realistic.

Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

04

connect

Your coaching hub

Everything in one place.

Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.

01 - coach

Weekly progress reviews

Your coach in your pocket.

Your coach reviews your training, nutrition and progress each week, then gives you clear, personalised feedback on what to focus on next.

02 - TRAIN

Training that grows with you.

Structured. Progressive. Purposeful.

Structured workouts progress with you as you move through each stage of the DefineHER Journey.

03 - NOURISH

Nutrition Made Simple

Simple, sustainable and realistic.

Practical nutrition guidance built around the DefineHER Method. No restrictive meal plans or quick fixes.

04 - connect

Your coaching hub

Everything in one place.

Access your workouts, nutrition guidance, progress reviews and coaching support through the DefineHER coaching app.

05 - TRACK

Progress tracking

See your progress. Stay motivated.

Track your workouts, measurements, habits and milestones so you can see how far you've come.

06 -LEARN

Learn the why

Knowledge that empowers you.

Practical lessons that explain the science behind the DefineHER Method.

One membership.

One complete system.

Everything works together.

Your training.

|

Your nutrition.

|

Your coaching.

|

Your progress.

Training. Nutrition. Coaching. Progress.

REAL WOMEN. REAL RESULTS.

More than a programme. Real progress you can feel.

Every woman starts somewhere. These women stopped starting over and began building stronger, healthier lives.

JOIN DEFINEHER

Coaching that grows with you.

One membership.

Clear, supported progress.

Everything you need to train, eat well and feel your best, with expert coaching beside you every step.

Weekly progress reviews

Personalised feedback and support to keep you accountable and moving forward.

Training that progresses with you

Your training is updated every four weeks so you can continue building strength and making progress.

Expert coaching and support

Ask questions, receive guidance and know that you never have to figure everything out alone.

Everything in one place

Access your workouts, nutrition guidance, progress tracking and coaching inside the DefineHER coaching app.

DEFINEHER MEMBERSHIP

NZ$299

per month

Your complete online coaching experience.

  • Personalised training programme

  • Simple nutrition guidance

  • Weekly progress reviews

  • New training phase every four weeks

  • DefineHER coaching app

  • Direct coach support

  • Private member community

Billed monthly. No fixed term. Cancel anytime.

JOIN DEFINEHER

Coaching that grows with you.

One membership.

Clear, supported progress.

Everything you need to train, eat well and feel your best, with expert coaching beside you every step.

Weekly progress reviews

Personalised feedback and support to keep you accountable and moving forward.

Training that progresses with you

Your training is updated every four weeks so you can continue building strength and making progress.

Expert coaching and support

Ask questions, receive guidance and know that you never have to figure everything out alone.

Everything in one place

Access your workouts, nutrition guidance, progress tracking and coaching inside the DefineHER coaching app.

DEFINEHER MEMBERSHIP

NZ$299

per month

Your complete online coaching experience.

  • Personalised training programme

  • Simple nutrition guidance

  • Weekly progress reviews

  • New training phase every four weeks

  • DefineHER coaching app

  • Direct coach support

  • Private member community

Billed monthly. No fixed term. Cancel anytime.

STILL EXPLORING?

Start here.

Cut through the confusion.

Not ready to join DefineHER yet? No problem.

Enter your email and we’ll send this free, easy-to-read guide straight to your inbox. It explains why your body may feel different after 35 and the simple things you can start doing now.

Simple to understand
Clear explanations without complicated science or confusing jargon.

Practical and useful
Simple guidance you can begin using straight away.

100% free
No strings attached. Just helpful information and a clear place to begin.

FREE GUIDE

The Simple Guide to Feeling Stronger After 35

Understand what is changing. Learn what helps. Know where to start.

IN THIS FREE GUIDE, YOU'LL DISCOVER:

Why your body may feel different after 35

And why this does not mean you are failing.

How to make protein simple

Including what approximately 30 grams of protein can look like.

Why resistance training matters

And how it helps you remain strong, capable and confident.

Why consistency beats perfection

A realistic approach you can continue even when life gets busy.

Your simplest place to start

Clear actions you can begin using straight away.

No spam. Unsubscribe anytime.

STILL EXPLORING?

Start here.

Cut through the confusion.

Not ready to join DefineHER yet? No problem.

Enter your email and we’ll send this free, easy-to-read guide straight to your inbox. It explains why your body may feel different after 35 and the simple things you can start doing now.

Simple to understand
Clear explanations without complicated science or confusing jargon.

Practical and useful
Simple guidance you can begin using straight away.

100% free
No strings attached. Just helpful information and a clear place to begin.

FREE GUIDE

The Simple Guide to Feeling Stronger After 35

Understand what is changing. Learn what helps. Know where to start.

IN THIS FREE GUIDE, YOU'LL DISCOVER:

Why your body may feel different after 35

And why this does not mean you are failing.

How to make protein simple

Including what approximately 30 grams of protein can look like.

Why resistance training matters

And how it helps you remain strong, capable and confident.

Why consistency beats perfection

A realistic approach you can continue even when life gets busy.

Your simplest place to start

Clear actions you can begin using straight away.

No spam. Unsubscribe anytime.

FREQUENTLY ASKED QUESTIONS

Still have questions? We've got you covered.

Here are the answers to the questions women ask us most often about joining DefineHER.

Is DefineHER suitable for beginners?

Absolutely.

You’ll begin at a level that suits your current experience, confidence and fitness. Your training will progress as you become stronger and more capable.

How do the weekly progress reviews work?

Each week, your coach reviews your training, nutrition and progress.

You’ll receive personalised feedback and clear guidance so you always know what to focus on next.

Do I need a gym membership?

Not necessarily.

DefineHER includes options for training at home, with minimal equipment or in a gym. We’ll help you choose the right starting point for you.

What makes DefineHER different?

DefineHER isn’t simply a workout programme or meal plan.

It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.

Will I have to follow a strict meal plan?

No.

You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules —just simple guidance you can use in everyday life.

Is there a lock-in contract?

No.

Your membership is billed monthly with no fixed term. You can cancel at any time.

FREQUENTLY ASKED QUESTIONS

Still have questions? We've got you covered

Here are the answers to the questions women ask us most often about joining DefineHER.

Is DefineHER suitable for beginners?

Absolutely.

You’ll begin at a level that suits your current experience, confidence and fitness. Your training will progress as you become stronger and more capable.

How do the weekly progress reviews work?

Each week, your coach reviews your training, nutrition and progress.

You’ll receive personalised feedback and clear guidance so you always know what to focus on next.

Do I need a gym membership?

Not necessarily.

DefineHER includes options for training at home, with minimal equipment or in a gym. We’ll help you choose the right starting point for you.

What makes DefineHER different?

DefineHER isn’t simply a workout programme or meal plan.

It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.

Will I have to follow a strict meal plan?

No.

You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules —just simple guidance you can use in everyday life.

Is there a lock-in contract?

No.

Your membership is billed monthly with no fixed term. You can cancel at any time.

FREQUENTLY ASKED QUESTIONS

Still have questions? We've got you covered.

Here are the answers to the questions women ask us most often about joining DefineHER.

Is DefineHER suitable for beginners?

Absolutely.

You’ll begin at a level that suits your current experience, confidence and fitness. Your training will progress as you become stronger and more capable.

How do the weekly progress reviews work?

Each week, your coach reviews your training, nutrition and progress.

You’ll receive personalised feedback and clear guidance so you always know what to focus on next.

Do I need a gym membership?

Not necessarily.

DefineHER includes options for training at home, with minimal equipment or in a gym. We’ll help you choose the right starting point for you.

What makes DefineHER different?

DefineHER isn’t simply a workout programme or meal plan.

It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.

Will I have to follow a strict meal plan?

No.

You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules—just simple guidance you can use in everyday life.

Is there a lock-in contract?

No.

Your membership is billed monthly with no fixed term. You can cancel at any time.

YOUR NEXT CHAPTER STARTS HERE

Imagine where you

could be 12 months

from now.

You can keep searching for another quick fix.

Or you can start building the strength, confidence and habits that will support you for life.

You don’t need to have everything figured out.

You only need to take the first step.

Billed monthly.

No fixed term.

Cancel anytime.

YOUR NEXT CHAPTER STARTS HERE

Imagine where you

could be 12 months

from now.

You can keep searching for another quick fix.

Or you can start building the strength, confidence and habits that will support you for life.

You don’t need to have everything figured out.

You only need to take the first step.

No fixed term. Cancel anytime.

YOUR NEXT CHAPTER STARTS HERE

Imagine where you

could be 12 months

from now.

You can keep searching for another quick fix.

Or you can start building the strength, confidence and habits that will support you for life.

You don’t need to have everything figured out.

You only need to take the first step.

Billed monthly.

No fixed term.

Cancel anytime.

Strong women aren't born. They're built.

Online training, nutrition and coaching for women 35+ who want to become stronger, healthier and more confident.

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