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Fitness
Progressive strength programmes designed to meet you at your current level and move you forward safely.
DefineHER is our coaching programme for women 35+, bringing progressive strength training, practical nutrition and personal accountability together in one clear plan.
You don’t need to train harder, eat less or start over every Monday. You need a clear system that understands where you are now and helps you become the woman you’re ready to be.
You do not need more fitness and nutrition noise. You need a clear plan you can follow. DefineHER helps you understand what matters, simplify the decisions and put it into practice through progressive training, nourishment, recovery and consistent coaching. Wanting to feel better in your clothes or change your body composition belongs here too. And your own health and goals deserve space alongside the people and responsibilities you care about.
Not random workouts. Not a meal plan you’ll abandon. One complete system built around three essentials.
Progressive strength programmes designed to meet you at your current level and move you forward safely.
Simple, protein-led guidance using food you enjoy, built for energy, recovery and results you can sustain.
Weekly personal coaching to review your progress, work through challenges and give you clear direction for the week ahead.
MOVE • 4 weeks
Bodyweight-based training to restore movement, consistency and confidence. No equipment required. A manageable starting point for time that belongs to you.
BUILD • 4 weeks
Introduce dumbbells or resistance bands and begin building real, measurable strength.
BODY • 12 weeks
A structured gym programme that develops strength, fitness and body composition over 12 focused weeks.
STRONGHER • 8 weeks
Advanced strength training for women ready to lift with intent. Best completed with gym or home-gym access.
You’ll always know what to do next and why it matters.
Explore membershipGet a feel for our main DefineHER programme with five days of simple meals, purposeful movement and daily guidance for women 35+. This free Kickstart introduces our fitness, nutrition and accountability approach; it is separate from the GLP-1 programmes.
Start my free 5-Day KickstartEnter your details to get started with your free 5-Day Kickstart.
Separate from our main DefineHER coaching membership, these dedicated 12-week programmes provide simple strength training and protein-focused nutrition designed to help minimise muscle loss during GLP-1 weight loss.
Optional Personalised Nutrition Support adds individual targets, an adapted sample menu and a weekly coach food-log review. Compare programme and nutrition support options →
There is an option to continue after the 12-week programme. Designed to help minimise muscle loss. Individual results vary; complete muscle preservation cannot be guaranteed.
“Strength changes more than your body. It changes how you move through your life.”
DefineHER was created by Aimee Sutorius, former Black Fern, experienced coach and personal trainer, to give women over 35 the intelligent, practical support often missing from mainstream fitness programmes.
This is expert coaching grounded in real life: strong enough to create change and flexible enough to live with.
Complete your weekly check-in in the app and receive personalised feedback from your coach. See how your progress compares with previous weeks and your starting point, get guidance on any challenges you’ve raised, and know what to focus on next.
DefineHER isn’t simply a workout programme or meal plan. It brings progressive training, practical nutrition guidance, personal coaching and a clear pathway together in one complete system for women 35+.
Most members begin with MOVE, the four-week equipment-free foundation. From there, your programme progresses through BUILD, BODY and STRONGHER.
No, not to begin. MOVE requires no equipment and BUILD can be completed with dumbbells or bands. BODY and STRONGHER are best suited to a gym or well-equipped home gym.
No. You’ll learn how to eat well using foods you genuinely enjoy. There are no forbidden foods, extreme restrictions or unrealistic rules, just practical guidance that supports strength, energy and consistency.
No. Membership is NZ$299 every four weeks with no minimum term. Cancel before your next renewal to stop future payments. Your access continues through your paid period.
Explore our main coaching membership for women 35+: progressive training, practical nutrition and weekly personal coaching to help you build consistent habits.
Explore DefineHER coaching